In the luxury fashion industry, perception is everything. Invade DXB needed a brand redesign to resonate with their target audience and embody their premium essence.

To redesign Invade DXB's brand identity, we delved into their vision, values, and processes. Our discovery phase revealed that exclusivity, flexibility, and discretion are fundamental values for Invade DXB. We aimed to represent these values in the new brand identity.

Visual Identity

We crafted a custom wordmark logo for our brand, striking a balance between exclusivity and modernity. The logo showcases a bold sans-serif font with clean lines, delivering a simple yet impactful design.

To underscore the importance of discretion, we adopted a neutral colour palette comprising shades of grey, black, and white. These colours convey sophistication and elegance, particularly with black as the primary colour, allowing the logo to work well in diverse settings.

This new identity has improved Invade DXB's brand perception and effectively communicated its values to customers. Additionally, the updated packaging design elevates the overall customer experience, consistently conveying sophistication and exclusivity throughout the brand.