Adaora needed a personal website that truly represented her personality, we needed to show the diversity of her personality, without making it look boring and hard to navigate.

To execute this project. We developed a design system that incorporated her creative spirit, to create a website that felt more like an interactive magazine. We borrowed magazine-like elements to fully capture Adaora’s ethos into visually appealing pages.

Visual Elements

For the visual design of the website, we opted for a mostly monochromatic theme, with her signature yellow adding vibrancy to the footer.

To transform the website into an interactive magazine, we added elements such as paper textures and paper clips.

We prioritised clarity and readability, choosing sans-serif fonts that allow the design to breathe without feeling cluttered.

We also incorporated pattern motifs and graffiti-inspired elements, inspired by Adaora's love for doodling, to add depth and give the website a more personal touch.

In line with the magazine-inspired theme, we designed each page to have a distinct appearance while maintaining a consistent overall feel. This approach allowed us to showcase Adaora's diverse talents while presenting a unified representation of her as an individual.

Adaora’s website has served as a central hub for showcasing everything she does. The website allows her to create personalized and tailored landing pages, which in turn increases engagement and conversion when members of her community and new visitors interact with them.