The primary challenge we faced was to design a website that presented AD Consulting's extensive work without overwhelming visitors with cluttered visuals. We needed to strike a balance between showcasing their projects and maintaining a clean, uncluttered design aesthetic.

AD Consulting already had a recognisable brand identity. By working closely with the principal architect, we were able to craft a website that reflected their purposeful design, just like the spaces they create. We wanted to ensure that visitors to the website were not overwhelmed by the sheer amount of work they had done and that the website was easy to read with sufficient breathing space.

Look and Feel

To achieve our goal, we carefully selected fonts that were legible and didn't overcrowd the website. We also create a harmonious visual experience by using neutral colours to create negative space on the website.

We also had to ensure easy readability and smooth navigation for visitors. By utilising carefully chosen fonts, we curated a visually pleasing and legible interface that enhanced the user experience.

Finally, we integrated with the images they gave us into carousels and created a design style that displayed their amazing work in its full glory.

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Throughout the development process, we remained cognizant of AD Consulting's brand tone and corporate culture. We infused the website with craftsmanship and attention to detail, mirroring the values that AD Consulting upholds in their own work.

The outcome of our approach was a visually stunning and user-friendly website that effectively showcased AD Consulting's architectural achievements. The new website served as a compelling platform to attract new clients, strengthen their online presence, and continue their legacy of excellence in the industry.